Social Media marketing is all the hub bub now a days. No wonder when it seems that for just a few hours of work a week, you can stay connected to your clients/customers in ways you could only dream about. Social media tools such as Twitter, FaceBook, LinkedIn, and many others, enable businesses and brands to listen to their customers in "realtime". Can it work for your small business? Find out by reading the 101 of Social Marketing.
The most important thing to take away is: Know your audience. Do they use social media? If yes, which sites?
Why is this important you may ask? Well if you are investing 5 to 10 hours a week in to your FaceBook account, yet your customers/clients are trying to follow you on Twitter, did you spend your time wisely? Further more do you relay know your customer?
Branding: Branding is one of the great keys to Social Marketing .Brand your website, blog, e-news letters, and any other correspondence you may use when conversing with your customers/client, thus allowing them to know which source of social media you are using.
2nd: Don't let social media eat up all of your time. Plan out your time carefully and wisely the number of hours you spend updating your sites each week.
3rd: Stick with it! Update your sites/blogs on a regularly. New content on your sites/blog, for example, not only creates interest, it moves you up higher in search engine results.
Remember that great quote... "Garbage in, Garbage out", this holds true here. If in your short time planing and updating your site you are using to talk about something irrelevant to your current marketing or promotions, then you are wasting your time.
Over the next two weeks we will be adding to the "Social Medial 101 - Must Read" become a follower or sign up for our blog. To get your company started with a Social Media Profile, visit our website today at www.westfieldwebdesign.net.
