1. DO upload your picture to your Twitter profile. Accounts with pictures average 10 times more follower’s than those without, says marketing software provider HubSpot, which analyzed 9 million Twitter profiles.
2. Don’t just look human – act human. Let your personality show and share real stories, advises Dan Frommer, deputy editor of BusniessInsider.com, which also offers the five tops below.
3. Don’t stray too far from your main focus and definitely do not discuss politics, religion, or sports.
4. Do share links, photos and videos that tie into your products, your stores and your employees
5. Don’t retweet too many customers’ compliments or you risk turning off and losing followers
6. DO use Twitter as a customer service portal, but only if you are able to offer consistent, appropriate care. You may want to use Twitter simply to send customers to your regular service channels, such as phone or email support
7. Don’t negotiate with an happy or irate customer publicly on Twitter. Instead, try to communicate privately via email, phone, or other form of direct messaging.
